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August 1, 2024

Exchangify Website

Is an enhanced version of the Exchangify app, designed for users seeking a more comprehensive experience. It offers improved accessibility to graphs and plots, allowing for clear visualization of data.

The Challenge

Travelers often find it difficult to access real-time and accurate currency exchange rates while on the go. This can lead to confusion and potential financial loss due to unfavorable exchange rates.

Also finding an ATM that charges reasonable withdrawal fees in a foreign location is a common challenge. Travelers may end up paying high fees due to a lack of information about more affordable options nearby.

The Solution

Exchangify is designed to empower travelers of all ages by simplifying the complexities associated with currency exchange and ATM withdrawals abroad. By addressing these common pain points, the platform aims to enhance the travel experience, reduce financial stress, and promote informed financial decisions while on the move.

User Research

Travelers are unsure when exchange rates are favorable, making it difficult to decide the best time to purchase tickets or make reservations before trips.
Travelers struggle to find ATMs that offer currency exchange with reasonable fees, making it challenging to manage their money efficiently while traveling.
Travelers constantly need to research the local currency each time they wants to exchange money, adding unnecessary complexity to their travel planning.

The Product

Mockups evolution

Prototype

Notes on accessibility

In creating this responsive website aimed at assisting travelers with currency exchange rates, locating nearby ATMs, and tracking currency fluctuations, we prioritized accessibility to ensure a seamless experience for users of all ages and abilities.

Clear Labels with Icons: Essential features like Graphs, ATMs, and Alerts are presented with both icons and text labels. This combination aids users with cognitive disabilities and enhances screen reader compatibility by clearly conveying the function of each button.

Responsive Design: The layout adapts fluidly to various screen sizes, including mobile devices and tablets Text and buttons resize appropriately, maintaining readability and usability across all devices—a crucial aspect for our diverse user base.

High Contrast Ratio: Interactive elements have a contrast ratio of 3:36, complying with WCAG (Web Content Accessibility Guidelines) standards for larger text and graphics. This ensures that buttons and text are easily visible to users with mild visual impairments, enhancing overall accessibility.

Screen Reader Support with Annotations: The website is optimized for screen readers, incorporating annotations that define the linear focus order. This assists assistive technologies in navigating through forms efficiently, improving the user experience for those relying on screen readers.

By integrating these accessibility features, the website provides an inclusive platform that empowers travelers to make informed financial decisions effortlessly, regardless of their physical abilities or the devices they use.

Next steps

Predictive Models for Exchange Rates: Use AI and machine learning to create predictive models that can give users insights into future exchange rate movements based on historical data and other economic indicators.
Multi-Language Support: Expand the platform to support multiple languages, making it more accessible to non-English speakers and increasing the global reach.
Implement User Surveys: After launching the platform, incorporate tools like surveys or feedback forms to collect insights from users. This data can help guide further iterations and improvements based on real user needs.

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